Engaging Gen Z in the Event Space: Strategies for Organizers and Promoters

In an age where digital natives dictate trends and preferences, event organizers and promoters are tasked with a unique challenge: engaging Gen Z. Known for its pragmatism and digital savvy, Gen Z roughly 40% of the purchasing decisions made today. Their economic impact is only expected to increase as they age and enter the labor market.

Selling them anything, including event tickets, requires a nuanced approach to event promotion and engagement. Here's how to craft an event experience that resonates with Gen Z, focusing on transparency, digital innovation, and a no-nonsense approach to information dissemination.

Cut Through the Noise by Prioritizing Transparency and Essential Information

First and foremost, Gen Z values transparency. Gen Z's desire to filter out superfluous information means that event promoters must be concise and to the point. In the context of event promotion, this means providing clear, comprehensive details about what attendees can expect. Promotion materials should be easy to digest, using visuals and key points to convey the message quickly. Effective event marketing materials, like event pages, descriptions, and posters, should include not just the who, what, when, and where, but also the why. Explain the purpose of the event, the expected takeaways, pricing details, and any health and safety protocols. This transparency extends to being upfront about any sponsorships or partnerships involved in the event, addressing Gen Z's skepticism towards overt marketing and promotional tactics. Make sure to maintain communication during the event itself; any updates or announcements should be made through preferred digital channels and kept as brief and as relevant as possible.

Leverage Digital Tickets and Mobile Engagement

The adoption of digital ticketing is more than a convenience; it's a necessity for engaging Gen Z attendees. Etickets, coupled with mobile apps or platforms that attendees can use for real-time updates, networking, and additional event content, cater to Gen Z's preference for streamlined, digital-first interactions. These platforms can also serve as a hub for all event-related information, eliminating the need for unnecessary paper materials and aligning with environmental concerns that are increasingly important to this generation.

Smart Use of Social Media, Moving Beyond the Use of Influencers

While social media remains a powerful tool for engaging with Gen Z, the strategy needs to adapt to their evolving preferences. Rather than relying solely on influencers, who are seeing a decrease in their perceived authenticity and influence among Gen Z, focus on creating shareable, interactive content. This includes behind-the-scenes looks, user-generated content campaigns, and opportunities for attendees to participate in shaping the event narrative. As the impact of traditional influencers wanes with Gen Z, the focus shifts towards micro-influencers and genuine brand advocates. These individuals often have a smaller, but more engaged and loyal following. Partnering with them can lend authenticity to your event promotion efforts. Additionally, creating opportunities for all attendees to share their genuine experiences online can amplify your event's reach in a way that feels organic and trustworthy to a Gen Z audience. Platforms like Instagram, TikTok, and Twitter are still crucial, but the content must be engaging, authentic, and provide value beyond mere promotion.

Adapt Your Selections

Recognize that Gen Z is different, so they expect different. Instead of boozey dance floors, they crave an infusion of entertainment as part of their wellness routine. Introduce wellness-oriented activities and leverage digital platforms to further align your events with Gen Z's values and communication preferences, positioning your venue as a progressive, inclusive destination. Appeal to Gen Z's reduced interest in alcohol by enhancing your offerings with creative non-alcoholic drinks, such as mocktails and artisanal sodas. You can also boost the event experience with interactive elements like virtual reality and themed nights. Focusing on the social and cultural aspects of gatherings, by promoting community engagement and artistic appreciation, caters to those seeking meaningful connections.

Engaging Gen Z as event attendees requires a blend of transparency, digital innovation, and an authentic approach to social media. By prioritizing clear, concise information delivery, embracing digital tickets and mobile platforms, and adapting social media strategies to be more interactive and genuine, event organizers and promoters can connect with Gen Z in meaningful ways. The goal is to create not just an event but an experience that resonates with their values, preferences, and digital-first lifestyle.

Get more insights and tips by checking out all our resources.

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Tagging in Better Ticketing with HoldMyTicket

Fred Slow, owner of Duke City Championship Wrestling, has been in entertainment for 20 years. In that time, he’s found the most success with “the thing that doesn’t exist” yet. So he decided to bring professional wrestling to Albuquerque, unsure about how it would be received, but knowing he wanted to use HoldMyTicket to ticket his events.

“We wanted to create a really good product and how people interpreted that product, that was up to them,” Fred explains. A crucial component of DCCW's rapid ascent since its inception less than a year ago has been its partnership with HoldMyTicket.

“So many of our individuals that attend our programs are already familiar with HoldMyTicket. Every individual goes to hold my ticket.com and purchases the ticket from us between $20-$45. We want to make sure they're getting the value that they deserve.”

Slow praises the platform’s ease of use, cost-effectiveness, and community-centric approach to helping DCCW achieve its goals, saying it helps him set up bookings and manage events. For him, recommending HoldMyTicket to other event promoters and organizers is a no-brainer. Its updated platform, effortless accessibility for consumers, and exceptional customer support have solidified DCCW's loyalty.

"Their updated platform, their ease of access for consumers, and their customer support has made us loyal to HoldMyTicket, I believe, for the entire existence of Duke City Championship Wrestling," Fred states with confidence, lamenting on the perks of using HoldMyTicket. “It's that ease on our end...We don't have to train anyone on a new platform.You guys have the platform set up, we have the support that surrounds it.”

Reflecting on his journey with DCCW and HoldMyTicket, Fred sees more than just a ticketing service; he sees a partner that understands the importance of community and treats its clients with the respect and attention they deserve.

"It has a tie to the community and it doesn't treat you like you're not relevant like some of the bigger ticket companies," he says, highlighting the personal touch that sets HoldMyTicket apart. “I don't feel like a client number. I feel like a client.”

Fred Slow's experience with HoldMyTicket serves as a testament to the power of collaboration, innovation, and community in creating and sustaining entertainment ventures. As DCCW continues to captivate audiences in Albuquerque and beyond, its partnership with HoldMyTicket remains a cornerstone of its success, embodying the spirit of mutual support and growth that defines the very essence of Duke City Championship Wrestling.

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Leap Forward with HoldMyTicket: Your Ticket to Event Success!

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Your events deserve to soar. Leap Day is the perfect time to take a leap forward in your event planning with HoldMyTicket's intuitive ticketing platform.

Just like the extra day in February, HoldMyTicket’s Spark and Swarm give you that extra edge to create, manage, and sell tickets to your events effortlessly.

Let's jump into how to use more HoldMyTicket to rise to the top when it comes to holding the hottest events.

Leap into Efficiency: With HoldMyTicket, setting up your event is as easy as taking a leap. Streamlines ticket sales, check-ins, and attendee management, saving you time and effort. Our intuitive interface guides you through the process, allowing you to create events in just a few clicks. No more hurdles or hoops to jump through – just simple, straightforward event creation.

Rely on a Safety Net: At HoldMyTicket, we're always here to lend you a helping hand, or should we say, a help you land on your feet. Our support team is available to assist you with any questions or issues you may encounter. Leap into action knowing that you have the access to help you up every step of the way.

Jump Out from the Competition: Take control of your online presence with a website or customized widgets that reflects your brand and vision at absolutely no additional charge. Give fans an online space at which to anticipate your next event announcement. Sell tickets directly to fans, and even let attendees pick their own seats.

Launch into the Future: Embrace the future of ticketing with our cutting-edge solutions. From mobile ticketing and delayed ticket delivery to real-time analytics, we've got everything you need to stay ahead of the curve. Use social media integration to reach a greater audience and track your marketing efforts, and announce upcoming events via the HMT Newsletter Tool.

Using some of the above tips, you’re sure to leap forward with HoldMyTicket. Learn more about holding successful events with our resources and support.

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Share the Love for Events and Earn Extra Cash with HoldMyTicket's Affiliate Program

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Join us at HoldMyTicket in celebrating the joy of unforgettable events by becoming a part of our Affiliate Program today. Sharing the love has never been more rewarding!

How it Works:

1. Sign up: Getting started with our Affiliate Program is quick, easy, and completely free. Simply register and gain access to your personalized affiliate dashboard.

2. Share your unique affiliate link: Whether you're a seasoned blogger, a social media influencer, an event organizer, or just someone who knows a lot of people who love bringing others together, you can share your affiliate link across all your channels. Spread the ease of HoldMyTicket and make it easier for your people to hold their events with our extensive platform of tools.

3. Earn commissions: Every time someone who signs up through your unique affiliate link sells a ticket, you'll earn 10% of HoldMyTicket’s fees. The more tickets sold through your link, the more you earn. It's that simple! Once you’ve accrued at least $20, we’ll send you your cut.

But it's not just about earning rewards. By participating in HoldMyTicket's Affiliate Program, you're also making a difference by helping others find peace of mind and save time with our event management and ticketing software..

Join us in spreading the love for easier events and start earning rewards today. Get started now and become a valued member of our community of passionate HoldMyTicket enthusiasts.

Why Join HoldMyTicket's Affiliate Program?

1. Make Extra Cash: Our Affiliate Program offers competitive commission rates, ensuring that you're rewarded for your efforts in promoting events.

2. Grow your audience: By sharing HoldMyTicket with your friends, you'll attract a reputation for someone who knows what works when it comes to organizing events.

3. Support from our team: Our dedicated affiliate support team is here to help you succeed. Whether you have questions about your affiliate program earnings or need assistance with your promotions, we're here to help.

How to Maximize Your Earnings:

1. Create engaging content: Use your platform to create engaging content that highlights why you think people should use HoldMyTicket. Whether it's a blog post, a social media post, or a video, make sure to capture your audience's attention with authenticity and enthusiasm by sharing why you prefer us.

2. Promote across multiple channels: Don't limit yourself to just one channel. Promote your affiliate link across all your channels to reach a wider audience and maximize your earnings potential. Just be sure to emphasize your content is aimed at event organizers rather than attendees. For people looking for events, send them to HoldMyTicket’s event page.

3. Engage with your audience: Respond to comments and messages from your audience to build trust and loyalty, and show that you stand by HoldMyTicket, while knowing we’re here to offer support. Encourage them to sign up through your affiliate link, while reaching out to the HoldMyTicket team for a demo.

Join HoldMyTicket's Affiliate Program today and start spreading the love for unforgettable events while earning rewards. Sign up now and be a part of our community of passionate event enthusiasts.

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Tip in a Pinch

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HoldMyTicket is here to help you hold incredible events with ease and confidence. We want you to succeed.

From selling tickets, sending newsletters, announcing events, and to using reports and analytics in your future planning and marketing strategies, HoldMyTicket has a variety of tools to meet your needs. We also have a team prepared to teach you how to make the most of them, keeping your costs low and investing in your growth.

As events ramp up, let’s review the fundamentals of using HoldMyTicket to manage your events and sell more tickets.

For support: You can always reach out to HoldMyTicket’s ticketing experts to help you with your event setup, or for technical support, and we will respond with as much expediency as possible. We also have an extensive library of documentation and resources available at all times to help navigate our system and make the most of our platform’s tools and features. For more personalized solutions and questions specific to your account, feel free to drop us a line or give us a call. We’re here to champion your event’s success, whether that means empowering you with the right tools and information or providing hands-on support.

For peace of mind: Use it or lose it can apply to knowledge and know-how of most systems, including one as easy as HoldMyTicket. If you’re not regularly using our platform to create events, organize events, and add and sell tickets, it’s a good idea to login into your Spark account to review our system before you start scheduling events. This will ensure you recall how to handle the details of your event, such as how to create both paid and free tickets, as well as the details of adding promo codes, indicating start and stop, and utilize other helpful tools. If you encounter any issues, feel free to review our docs or get in touch for help that meets your specific needs. Make sure to add any staff users who may also need access to Spark, such as marketing professionals and accountants.

For hassle-free events: Be prepared to provide ticket buyers with a seamless experience. Make sure you have a good understanding of how to sell tickets and get people in the door with Swarm. Remember that your Spark credentials don't work for Swarm. Contact our team for Swarm access and credentials to start selling and scanning tickets. If you have additional staff for the event, make sure to grant them access based on their specific roles in ticket selling, scanning, or managing will call and guest lists.

Whether it’s giving you the tools or training you need, we want to do everything we can to help you grow your events. Your success is our success For more tips on using HoldMyTicket, or how to incorporate Valentine’s Day into your event organizing or personalizing events, check out the rest of the HMT blog or follow us on our socials.

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Embracing Solo: Creating Inclusive Valentine’s Day Events for Singles

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Valentine’s Day often comes with a lot of feelings for single people. A Valentine's Day event for singles can create a sense of belonging by providing a supportive space for celebrating self-love, friendship and shared interest. Events create shared memories, and promote inclusivity and a sense of belonging.

Activities encouraging friendship, personal growth, and positive affirmations can help build a community where individuals feel valued and connected, regardless of relationship status. With 49.1% of Americans reportedly single as recently as 2022, consider expanding your focus for a successful event from just couples February 14.

Be inclusive

Plan activities that cater to both singles who are simply looking for something to do and others who might be looking to catch a spark, ensuring there’s no pressure to couple up while leaving room for the start of a deeper connection. Feel free to use pink and red in your event marketing and on your event page, but using other bold and bright colors adds festive elements that indicate your event isn’t focused on romantic love or oriented specifically at couples.

Create events with entertainment options that cater to a diverse audience, such as live music, comedy shows, or themed movie nights that don't necessarily revolve around romantic films or subjects. Encourage social interaction by organizing group activities or games like speed friending or dating or group challenges to foster connections among attendees. Make sure there are spaces with clear guidelines to ensure the comfort of all your attendees. Emphasize the importance of consent while creating a welcoming atmosphere for people of all genders and backgrounds.

Consider offering “a first date” promotion to attendees on a pair of tickets for another of your upcoming events for people who hit it off and want to get to know each other better. Go even bigger, and hook the hopeless romantics by offering any couple that meets at your event free tickets to an event upon the presentation of a marriage certificate.

Lean into it

While the focus on Valentine’s Day might be romantic love, the idea of being coupled up doesn’t appeal to everyone. About 57% of single people are not interested in a relationship, and are content with their single status. Honor the proudly independent with events tailored to honoring themselves, friendship and even shunning Valentine’s Day.

  • Galentine’s or Platonic Love: Give people the chance to celebrate their nearest and dearest friends. Encourage attendees to bring their bestie, or a whole group of them, to celebrate each other and their friendship. Offer reservations or add-ons for groups of friends attending together.
  • Celebrate Self-Love: Highlight the idea of self-love and self-care, with an event designed for single people to pamper themselves and enjoy their own company. Give people the chance to personalize their experience.
  • Anti-Valentine’s: Create an "Anti-Valentine's Day" for people who may not be fans of the traditional romantic celebrations. Offer activities that focus on humor, independence and camaraderie and give them a discount using a coupon that can only be applied when buying a solo ticket.
  • Singles Section: Offer single people the chance to mingle amongst others in their own section with tickets that allow access to a particular part of your event or venue

Create a sense of belonging

Help people find their community by providing supportive spaces, fostering connections between people who share the same passions and experiences. Give people a chance to find their community with an event centered on interest. Activities promoting kinship can help build a supportive community where individuals feel valued and connected, regardless of relationship status. Hold a trivia night focused on a particular TV show, singer or sport, or host a dance party featuring music from only one genre.

Leverage social media integration by running contests or campaigns to alert and hype up your target audience. Integrate social media sharing options into your event pages and encourage attendees to share their excitement, using event-specific hashtags and sharing user-generated content to your own accounts.

Continue to reinforce and support the connections at your event by hosting similar and related events, using an event comparison report to gauge their potential for success. Ask ticket buyers what their interests are by adding a survey to your tickets, and then announce events that might excite them with a newsletter. Make sure all your upcoming events are easy to find by adding an event list or calendar to your website.

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3 Reasons to Use HoldMyTicket

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You have a lot of decisions to make when it comes to organizing your events, including who to use for ticketing and event management and marketing. While you might have a lot of options, HoldMyTicket should stand out as your choice for a ticketing solution for three simple reasons:

1. You can save time and money.

Our free event management app, Spark, will elevate your event planning. Whether you're organizing multiple events at different venues or looking to streamline your ticketing process, Spark has the tools you need.

Set up an unlimited venues, events and users and leverage powerful tools such as customizable event pages and powerful analytics, and access a wide range of features that will simplify your event management experience, such as: Booking talent with offers and settlements Storing venue default settings Creating repeating events Storing a library of attractions

Giving you all the tools you need in one software suite, Spark is the ultimate solution for event organizers. From intuitive event set up to demographic and event tracking, access all your event information in one place. Effortlessly reach ticket buyers and generate excitement around your events with our marketing tools like our free newsletter tool and event messenger, or offer them a special coupon or promo code.

See the impact HMT’s Spark can have on your time and bottom line by signing up for free now.

2. You’ll get tickets to fans and fans in the door easier and faster.

Our user-friendly box office app, Swarm, offers a seamless and stress-free ticketing experience for you and ticket buyers. Our advanced software allows you to effortlessly scan tickets offline and access real-time analytics, on any device, including your phone or tablet. Swarm not only provides a user-friendly platform to sell tickets, but it also offers a wide range of features to track your ticket sales and scans that lets you:

Scan tickets for admission, even without Wi-Fi See will call lists and sell tickets anywhere Refund tickets and manage customer information Look up tickets to see their details, including scan history

Swarm has everything you need to make your ticketing process efficient and maximize your ticket sales, including support for ticket buyers. Our ticketing site features an online shopping cart that lets fans buy tickets to multiple shows at once without having to sign in or create an account, while keeping bots from purchasing tickets and blacklisting scalpers and resellers.

Simply sign up for a free HMT account today and start selling tickets and getting your fans in the door.

3. You (and ticket buyers) will be fully supported before, during and after your events.

We take pride in our expertise in not only ticketing but also in providing exceptional customer service. Our team is dedicated to providing you with VIP treatment and is available to assist you at every step with HMT. We are here to support you with everything from setting up your account, technical support, or with phone sales for your attendees. We have also compiled comprehensive documentation to help you navigate our systems and make the most of HMT’s free event management and ticketing tools. Of course, you should never hesitate to reach out to us. We will always be more than happy to get you started or work through any event scenario with you. Our support doesn’t stop there, however.

HMT offers clients more, such as: Equipment leasing: providing you with enough scanners and card readers to scan and sell tickets at your event entrance and box office Seating charts: building you an interactive seating chart that is customized for your specific venue and event Website management: creating a custom website where all of your venue and event information can live Customer Support: treating your fans like our own, we assist attendees with ticket sales, managing their orders and any questions through our support line

The HMT team is ready and eager to help you with your events, even showing up to help scan tickets if you need an extra phone in hand. When you reach out to us, you’re going to connect with someone who is knowledgeable and ready to answer your questions, address your concerns, and help you sell out your event and get people to your show.

If you want to know more about why you should be using HMT, visit sell.holdmyticket.com, or reach out to schedule a demo today. Of course, you can also just sign up and start organizing your events with HMT today,

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Refer and Earn with HoldMyTicket's Affiliate Program

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Refer and Earn with HoldMyTicket's Affiliate Program

Dollars aren't spending like they used to, so HoldMyTicket is here to help you make more of them. Get cash when you refer people with primary ticketing and event organizing needs to HoldMyTicket through our generous Affiliate Program.

For every sale made by your Referral during their first year, you'll score 10% of HoldMyTicket's fees. Once you accrue $20 in earnings, HoldMyTicket will send you your share to you each month.

There is no limit to the number of people or venues that you can refer to HoldMyTicket’s free services using a unique link sent through the Affiliate Program portal on our website. You do not have to be a current client of HoldMyTicket, or even an event organizer to refer people and organizations who need an event management platform or ticketing solution to us. Your referral possibilities are endless.

From concert halls and theaters to event promoters, festivals, and stadiums, anyone can join and benefit from our free tools and super user-friendly, intuitive ticketing and event management software. Enrolling in HoldMyTicket's Affiliate Program is incredibly easy and can be completed in just a minute.

Sign up now to start earning cash today by sharing your unique link with Referrals.

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Google Universal Analytics Retiring: What To Do & How To Prepare

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Google Universal Analytics Retiring: What To Do & How To Prepare

HoldMyTicket offers a variety of ways to track your events and access your online analytics, including those offered by Google.

Beginning July 1, 2023 Google will no longer offer its Universal Analytics platform, replacing it with Google Analytics 4 (GA4).

HoldMyTicket has prepared for the transition. You will still be able to track your events within our analytics section of SPARK with minimal changes.

Set up your Google Analytics 4 (GA4) tracking in SPARK in just a couple of steps:

  1. Get your GA4 code from Google by setting up a new Google Analytics 4 Property.
  2. Set up your event tracking in SPARK, choosing ‘Google Analytics 4’ under Type for each code.

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To help ease your transition from Universal Analytics to Google Analytics 4 (GA4), we have compiled a variety of resources from Google:

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Tip in a Pinch

sale_Tip_in_a_Pinch_Header-1-webp.webp At HoldMyTicket, we know organizing events requires a lot of work involving many details.

We have the tools and features you need to easily set up your tickets to maximize event attendance and revenue while staying organized without hassle.

When you’re setting up your event, remember to double check your event details, such as:

  • Start/stop times: Schedule when your tickets will go on sale by setting your start/stop times when creating your tickets. If you want ticket sales for all events taking place at your venue to start and stop at the same time, you can also set your default start/stop times. If you have particular tickets that will only be available for a specific time, you can set the start and stop for each ticket in their individual settings by viewing the advanced tab and setting the start and stop times. Setting the availability for each ticket works great in combination with a promo code for an members only presale.
  • Promo codes: Ensure you create any promo codes you want to offer ticket buyers when adding your tickets. After adding tickets with promo codes to your event, manage their availability through your Event Overview window. Please note you can use multiple promo codes for an event. If you're offering various promo codes for certain periods of time leading up to your event, we recommend creating different tickets that use promo codes and setting their specific start/stop times.
  • Coupon codes: Add any [coupon codeshttps://docs.holdmyticket.com/doc/349/coupon-codes)]( for your event before your ticket sales start through your Event Overview. While a promo code makes tickets viewable for purchase only to those who have it, a coupon code applies a discount to designated tickets at the time of check out. Make sure to inform ticket buyers if any coupon codes work only for certain events and tickets.
  • Event description: Write an engaging and informative event description. Along with piquing people’s interest in your event, your event description should have all the information ticket-buyers need to prepare to attend your event, including ticket sale information. If you’re going to have pre-sales, inform people of when they will be and how they can participate, specifying any requirements and exclusions.

For more tips and documentation on making the most of HoldMyTicket’s tools, visit our Resources.

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Organizing and Promoting Inclusive Events

colorful header Events bring people together.

Anyone should be able to attend any concert, festival, or conference comfortably and authentically as themselves. Creating welcoming and inclusive events enables everyone to enjoy a shared experience, strengthening the bonds of community.

Your event does not have to be centered on a particular theme or take place at a specific time for inclusivity to be a major consideration. Organizing inclusive events demonstrates your respect to all ticket-buyers. Incorporate inclusion in your event with these inspiring suggestions:

  • Be intentional when it comes to inclusivity at your event, developing goals to guide you during your planning process and approaching them with genuine intentions.
  • Consider what you hope to achieve by developing an inclusive event, including whether it’s to raise awareness, celebrate a particular community, or simply ensure people enjoy your event regardless of their identities and backgrounds. Once you know what you want to achieve, you can start to plan your event accordingly.

When choosing a venue for your event, make sure it is one that is welcoming to all people. Research venues to ensure they have a history of supporting and including marginalized communities. Make sure facilities are safe and accessible for everyone, including the LGBTQ+ community and individuals with disabilities.

  • Provide gender-neutral restrooms and make sure that your event is free from discrimination and harassment.
  • Check that your event venue is accessible to people with disabilities, with all aspects of the event being able to accommodate various levels of need and mobility.

Creating a truly inclusive event requires involvement from people who are a part of different communities to forge a more welcoming and inclusive environment for all attendees. Involve marginalized peoples in the planning process for your event to help ensure that your event is truly inclusive and representative of the several intersecting communities.

  • Reach out to community organizations about partnering for your event. These organizations can provide you with valuable resources and insights on how to make your event more inclusive.
  • Recruit people with different identities and backgrounds, such those who identify as LGBTQ+, disabled or BIPOC, to partake in your event planning and to join your list of performers.

Research performers, vendors, sponsors and other potential partners or participants to ensure your event will not be working with someone who has harmed or discriminated against marginalized groups. Be careful not to platform or give the spotlight to someone who has expressed views antithetical to your inclusivity goals.

  • Choose collaborators who have demonstrated continual interest in creating an inclusive event and atmosphere, and support of people from diverse backgrounds.
  • Pay attention to any protests or controversies surrounding any potential partners, listening carefully to anyone who says they’ve been harmed by discriminatory actions or words, keeping in mind the intersectionality that exists amongst many marginalized communities, and how support or harassment of one can impact another.

Be mindful of your language and imagery in every aspect of your event. Utilize inclusive language that does not discriminate or encourage harassment against minorities and marginalized people, including members of the LGBTQ+ and disabled communities throughout your marketing, event management and interactions with customers. Ensure any representation of these communities is fair, accurate and does not do harm to their members.

  • Beware of any words or phrases, images or symbols that are offensive to marginalized communities, avoiding any faux pas, tropes or stereotypes. Listen to any feedback or concerns expressed by community members. Use gender-neutral language and avoid using stereotypes or clichés. Avoid gendered language, such as "ladies and gentlemen," or "boys and girls." Instead address your ticket-buyers as guests, participants, or fans. You can also consider simply addressing people as everyone or you all.
  • Be respectful of each person’s pronouns, ensuring you always identify performers and participants as they wish. Always ask people for clarification rather than making assumptions about someone’s gender, ethnic or racial identity, while giving people the chance to decline answering. Never press attendees for personal information; if you’re including a survey as a part of your ticket, allow any questions regarding gender or sexul orientation, race, ethnicity or disability to be optional.

Creating events at which people feel at ease may require some extra thought or work for organizers, but planning and promoting inclusive events shows you respect all attendees. A safe and welcoming environment is always worth proudly celebrating.

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Easily Equip Your Box Office and Event with HoldMyTicket

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HoldMyTicket makes selling tickets easy and accessible.

Our ticketing software can be accessed on any mobile device, allowing you to turn it into a mobile box office and ticket scanner.

Using Swarm on a mobile device, you can scan more than 100 tickets in just five minutes, and get upwards of 500 fans in the door in less than half an hour.

Our software is compatible with two popular card readers, UniMag Pro Audio Jack Card Reader and MagTek USB Card Reader. It also works with industry-standard BOCA printers, Epson Star Receipt printers, or a standard desktop printer. For BOCA users, we offer low-cost, high-quality thermal paper ticket stock, customizable with your own text.

For clients with additional equipment needs, HoldMyTicket offers free equipment leasing, such as scanners with extended battery packs and credit card readers.

Contact us directly at least two weeks in advance to discuss your event’s equipment needs at [email protected]. We offer each client a personalized equipment consultation and lease contract.

Some of the equipment we offer includes:

Equipment Use
Ticket Scanner Sell and scan tickets are the door with an with Swarm pre installed on an iPhone 6 with an extended battery pack ticket scanner
Card Readers Complete credit and debit card transactions using either a UniMag Pro Audio Jack Card Reader and MagTek USB Card Reader, depending on your compatibility requirements.
Starr Receipt Printer Print proof of purchases, or even thermally printed paper tickets, for ticket-buyers
iPads Manage box office sales and ticket scanning with preinstalled Swarm

Additionally, we do have Boca printers printeravailable for clients who sell a high volume of tickets and have contracts with us.

Whatever your ticketing and equipment needs, HoldMyTicket can help you get your fans in the door.

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